if increasing human spend on media to 30% from 5% is to be a good thing

[chris macrae]

white paper for journal

background from valuetrue.com

ER Media Declaration 1976: IF the world is truly going to devote 30% of all resources to communications by 2005 (up from 5% in 1950) then we better design media that end poverty and makes everywhere's cost of life saving healthcare less and less &...

sincerely, keynsians in London, Rome, Beijing, Tokyo, Budapest, Glasgow  ... 

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